about-page-generator

# Pages: About Guides About page content, structure, and trust-building for company websites. **When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for company story, values, and differentiation. See **branding** for full brand strategy framework (purpose, values, storytelling). Identify: 1. **Audience**: Job seekers, buyers, partners, press 2. **Key message**: Mission, values, differentiation 3. **Proof points**: Awards, metrics, testimonials ## Best Practices ### Essential Elements | Element | Purpose | |---------|---------| | **Company overview** | Who, what, where, when, why, how | | **Origin story** | Journey, founding, milestones | | **Team** | Key people, photos, roles | | **Mission and values** | What you stand for | | **Visuals** | Photos, videos, office/culture | | **Social proof** | Testimonials, awards, certifications | | **Contact** | Easy way to reach you | ### Strategic Approach - **Tell a story**: Convey who you are and why you're different—not just facts. See **branding** for origin story, hero's journey, narrative arc. - **Customer-focused**: Frame around what you solve for customers, not self-promotion - **Build trust**: Social links, testimonials, contact details, certifications - **Visible placement**: About in main nav, not buried in footer ### Schema (AboutPage, Not Organization) - **AboutPage** schema: Use on About page—describes page content (headline, description, author, about). Helps search engines understand this page's purpose. - **Organization** schema: Place on **homepage or root layout**, not About. Organization is entity-level (brand that owns the site); AboutPage is page-level. See **schema-markup** for placement. ### Why It Matters - One of the most-visited pages - 58% of customers buy based on company values - 60% of job candidates choose employers based on values - Entry point for branded search; impacts conversions ## Output Format - **Structure** outline (sections) - **Story** narrative and key messages - **Team** section approach - **SEO** metadata (title, description, H1) - **Trust** elements checklist ## Related Skills - **branding**: Brand strategy, storytelling, purpose, values; About page implements brand story - **homepage-generator**: About often linked from homepage - **contact-page-generator**: Contact info on About - **customer-stories-page-generator**: Social proof complements About - **title-tag, meta-description, page-metadata**: About page metadata - **schema-markup**: AboutPage schema for About; Organization goes on homepage/root layout - **brand-protection**: Official domain and identity declaration; helps users distinguish from impersonation sites