ad-copy-system

# Ad Copy AI System (from AudienceLab) ## Overview A multi-step system that creates deeply resonant ad copy by first building detailed customer avatars, then channeling their emotions into ad scripts. Used by YourName at AudienceLab — proven framework. ## Pre-Step: Market Research Ask: "Why would [niche] want [specific service]?" This info feeds all future prompts. ## Step 1: Perfect Persona Prompting Create 5 customer avatars, one for each Stage of Awareness (from Breakthrough Advertising): 1. **Unaware** — Doesn't know they have a problem 2. **Problem Aware** — Knows the problem, doesn't know solutions exist 3. **Solution Aware** — Knows solutions exist, doesn't know your product 4. **Product Aware** — Knows your product, hasn't bought yet 5. **Most Aware** — Knows your product, just needs the right offer ### Avatar Template (each avatar ~900+ words): ``` 1. Avatar Details - Stage of Awareness: - Name: - Gender: - Job: - Annual Salary in USD: 2. Personal Profile - Top 5 Favorite movies: - Top 5 Favorite books: - Top 5 visited websites: - Top 5 relevant social media influencers: 3. Psychographics - 5 Personality Traits: - 5 Values: - 5 Interests: 4. Pain Profile - Big Secret Fear: - Big Complaint from the Existing Solution: - Top 5 Primary Pain Points: 5. Desire Profile - Big Secret Desire: - Big Lifestyle Desire: - Top 5 Primary Desires: - Top 5 Emotions/Feelings: - Top 5 Beliefs/Identifications: 6. Shopping Behaviour - Top 3 Primary Decision Triggers: - Purchase Frequency: - Prior Purchases: - Average Order Value: - Preferred Channels: 7. Wants - Wants to gain: - Wants to be: - Wants to do: - Wants to save: - Wants to avoid: 8. Three-Dimensional Profile - Seeing: - Thinking: - Hearing: - Feeling: - Saying: - Doing: ``` **Start with the problem-aware avatar.** ## Step 2: Diary Entry Method Imagine you ARE the problem-aware avatar. Write a 1000+ word diary entry using: - Passionate, visceral, emotional language - Deepest feelings, fears, and desires - Start with "Dear Diary," - Channel the psychographics, pain profile, desire profile, wants, and 3D profile ## Step 3: Ad Architecture Rewrite the diary entry as an expert copywriter would — describing the same feelings/emotions with granular detail to the prospect. Use this 4-part structure: ### 1. INTERRUPT (5-30 seconds) Grab attention using one of six hook types: - **A: Towards Pleasure** — Paint the dream outcome - **B: Away From Pain** — Highlight what they're suffering from - **C: Shocking Statistic** — True stat related to their problem/desire - **D: Physical Focus** — Point to something on screen/in hand ("See this document...") - **E: High-Value Curiosity** — Lead with value but create curiosity gap - **F: Testimonial Hook** — "Meet X who achieved Y..." ### 2. ENGAGE (15-30 seconds) Showcase authority: - Introduce yourself + credibility - Why they should listen to YOU - Example: "Hi my name's [Name] and since [year] I've helped over [number] people [achieve result] using [unique method]..." ### 3. EDUCATE (30 sec - 2 min) Teach something valuable related to their pain/desire: - Give 3 problems they face + solutions - Share an insight they didn't know - Build trust through value ### 4. OFFER (30 sec - 1 min) Transition to the CTA: - Clear next step ("Click the link below to...") - Optional: Show what happens when they click - Reduce friction by walking through the process ### Copy Rules: 1. Active Voice 2. Conversational, friendly but persuasive tone 3. Speak directly to reader 4. Perfect US grammar 5. 6th/7th-grade readability 6. Benefits split into: functional, dimensional, emotional ## Extra Layering Prompts (Style Variations) After creating the base ad, create variations in these styles: - **Harmon Brothers** — Humorous, entertaining, viral-style - **Gary Halbert** — Direct response legend, urgent, personal - **Dan Kennedy** — No BS, hard-hitting, deadline-driven - **Batman** — Dark, dramatic, mysterious - **Frank Kern** — Casual, story-based, lifestyle-focused Each variation: 500 words, targeting problem-aware avatar. Don't mention the copywriter by name. ## Headlines & Hooks Generator Create 25 unique headlines/hooks following these principles: - Human connection — overlooked but engaging details - Human interest — unusual, provocative, compelling backstory - Relatable and compelling — "You've Got To Be Kidding Me!" reaction - Almost unbelievable — intriguing but credible - Legitimate payoff — delivers on the intrigue ### Example Headlines (gold standard): - "Amazing Secret Discovered By One-Legged Golfer Adds 50 Yards To Your Drives..." - "Tax-Slashing Secrets Of A College Drop-Out Who Scares The IRS To Death!" - "How Does An Out-Of-Shape 55-Year-Old Golfer... Still Consistently Humiliate PGA Pros?" - "Ex-Financial Advisor Breaks Silence On The 60-Second Investment Strategy..." ## Usage Notes - This system works for ANY niche — just fill in the brackets - Start with problem-aware avatar (highest conversion potential) - The diary entry is the secret sauce — it unlocks emotional language - Use for YourAgency client campaigns, YourClient marketing, and any offer - Can be used for email sequences, landing pages, and video scripts too