ad-copy-writer

# Ad Copy Writer Write ad copy, marketing copy, product copy, headline variants, CTA variants, and promotional messaging that are concise, persuasive, and channel-aware. Use this skill when the user wants to draft, rewrite, or polish persuasive copy for ads, landing pages, launches, or campaigns. ## Prerequisites - `WERYAI_API_KEY` must be set before calling the API. - Node.js `>=18` is required because the runtime uses built-in `fetch`. - Real runs use the WeryAI chat completion API and may consume credits. ## Example Prompts - `Write 5 ad copy variations for a productivity app launch.` - `Turn this product brief into landing page copy with a stronger CTA.` - `Rewrite this ad so it sounds less generic and more benefit-driven.` - `Draft short paid social copy for a skincare product in English.` ## Quick Summary - Main jobs: `ad copy writing`, `marketing copy`, `landing page copy`, `headline variants`, `cta variants`, `promotional rewrite` - Default model: `GPT_5_4` - Main optional controls: `product`, `brand`, `audience`, `tone`, `format`, `cta`, `keywords`, `mustInclude`, `avoid` - Main trust signals: dry-run support, model lookup, channel-aware preset, direct copy-ready output ## Workflow 1. Capture the product, offer, audience, channel, tone, and desired call to action. 2. If the user wants a specific ad shape such as headline set, landing page copy, CTA variants, or paid social copy, read [references/domain.md](references/domain.md) and match the closest pattern. 3. Ask only for the smallest missing detail needed to write persuasive copy. 4. Use `--dry-run` first when you want to inspect the final payload. 5. Run `node {baseDir}/scripts/write.js --json '...'` and return the final copy directly. ## Commands ```sh # List available chat models node {baseDir}/scripts/models.js # Write ad copy node {baseDir}/scripts/write.js --json '{ "prompt":"Write 5 ad copy variations for a productivity app launch", "product":"AI productivity app", "audience":"busy professionals", "format":"paid social ad", "cta":"Start free trial" }' # Rewrite marketing copy without calling the API node {baseDir}/scripts/write.js --json '{ "prompt":"Rewrite this ad so it feels sharper and more benefit-driven", "sourceText":"...", "product":"skincare serum", "tone":"premium but clear" }' --dry-run ``` ## Definition of Done - The final output reads like persuasive copy rather than a memo or explanation. - The wording matches the requested channel, audience, and CTA closely enough to use as a draft. - If the user asked for variations, the output clearly separates them. ## When Not to Use - Do not use this for long-form articles or blog posts. - Do not use this for pure translation without copy adaptation; use `copy-translator` instead. - Do not use this for general brainstorming with no copy deliverable. ## Re-run Behavior - Re-running `write.js` creates fresh copy variations and may consume additional credits. - Re-running `write.js --dry-run` is safe and does not call the API. - Re-running `models.js` is safe and only refreshes the available chat model list. ## Resources - Ad copy patterns and channel guidance: [references/domain.md](references/domain.md)