amazon-listing-writer

# Amazon Listing Copywriter Write high-converting, SEO-optimized Amazon listings. Input your product details and target keywords — get a complete, ready-to-publish listing: title, 5 bullets, description, A+ content outline, and backend search terms. ## Commands ``` listing write # write complete listing (interactive) listing title [product] # write optimized title only listing bullets [product] # write 5 bullet points listing description [product] # write product description listing a+ [product] # outline A+ content modules listing backend [product] # generate backend search terms listing rewrite [paste text] # rewrite existing weak listing listing score [paste text] # score existing listing (1–100) listing translate [lang] # adapt listing for UK/DE/JP market ``` ## What Data to Provide - **Product name & category** — what it is - **Key features** — materials, dimensions, what makes it special - **Target customer** — who buys it and why - **Top keywords** — your primary and secondary keywords - **Competitor listings** — paste 1–2 competitor titles/bullets to differentiate - **Use cases** — how/when customers use it ## Listing Structure Guide ### Title Formula (200 bytes max) ``` [Brand] + [Primary Keyword] + [Key Feature] + [Size/Color/Qty] + [Use Case/Benefit] Example: "BrandX Yoga Mat Non-Slip — Extra Thick 6mm, 72" × 24" — Eco-Friendly TPE, Alignment Lines — For Hot Yoga, Pilates, Home Gym" ``` **Title Rules:** - Lead with primary keyword (highest search volume) - Include 2–3 secondary keywords naturally - No promotional phrases (Best, #1, Amazing) - No subjective claims without proof - Capitalize each major word ### Bullet Point Formula (5 bullets, 200 chars each) Structure each bullet: ``` 🔑 [FEATURE IN CAPS] — [Benefit explanation] [Social proof/spec if available] ``` **Bullet 1:** Primary differentiator (why choose this over competitors) **Bullet 2:** Key material/quality feature **Bullet 3:** Dimensions/compatibility/what's included **Bullet 4:** Use case / who it's for **Bullet 5:** Warranty / customer satisfaction guarantee ### Backend Search Terms (250 bytes) - Synonyms not in title/bullets - Common misspellings - Spanish terms (for US market) - Long-tail phrases - Competitor brand names (careful — no trademark infringement) ## Copywriting Principles ### Conversion-First Language | Weak | Strong | |------|--------| | "Good quality" | "Aircraft-grade aluminum, tested to 500 lb load" | | "Easy to use" | "Set up in 3 minutes — no tools required" | | "Great for families" | "Safe for kids 3+ — BPA-free, no sharp edges" | | "Long lasting" | "18-month warranty, 50,000+ units sold" | ### Emotional Triggers by Category - **Health/Fitness**: Transformation, confidence, results - **Home/Kitchen**: Simplicity, time-saving, pride of home - **Baby/Kids**: Safety, development, peace of mind - **Electronics**: Performance, reliability, seamless experience - **Outdoor**: Adventure, freedom, durability ## Listing Score Rubric (100 points) | Element | Max Points | Criteria | |---------|-----------|---------| | Title keyword placement | 20 | Primary keyword in first 80 chars | | Title completeness | 10 | Brand + feature + benefit present | | Bullet differentiation | 20 | Each bullet = unique selling point | | Bullet readability | 10 | Scannable, no walls of text | | Keyword coverage | 15 | Top 10 keywords placed naturally | | Social proof signals | 10 | Specs, certifications, stats | | Mobile optimization | 10 | First 2 bullets visible without scroll | | Backend terms | 5 | 250 bytes used efficiently | **Score 85+** = Publish ready **Score 65–84** = Minor revisions needed **Score <65** = Major rewrite required ## Output Format 1. **Complete Listing** — title + 5 bullets + description ready to paste 2. **Keyword Placement Map** — which keywords appear where 3. **Listing Score** — 100-point breakdown with specific improvements 4. **A+ Content Outline** — module suggestions with copy direction 5. **Split Test Suggestions** — 2 title variants to A/B test ## Rules 1. Never use restricted phrases: "FDA approved" (unless true), "#1 Best Seller", "guaranteed cure" 2. All claims must be supportable — no invented statistics 3. Front-load benefits in each bullet (customer scans first 50 chars) 4. Match reading level to target audience 5. Always include primary keyword in title within first 5 words 6. Check competitor listings before writing — differentiate, don't copy