amazon-product-photography

# Amazon Product Photography Guide Plan and brief your product photography to maximize CTR and conversion. From main image strategy to infographic design — know exactly what images you need and why. ## Commands ``` photo plan [product] # full 7-image strategy plan photo main [product] # main image brief photo lifestyle [product] # lifestyle shot list photo infographic [product] # infographic content plan photo brief # generate photographer brief doc photo audit [describe images] # score existing images photo requirements # Amazon technical requirements photo mobile # mobile thumbnail optimization ``` ## What Data to Provide - **Product type & category** — what it is - **Target customer** — who uses it (age, gender, lifestyle) - **Key selling points** — top 3 features to visually communicate - **Competitors** — describe their images so we can differentiate - **Brand style** — clean/minimal vs. lifestyle/warm vs. technical/studio ## 7-Image Strategy Framework ### Image 1: Main Image (Most Critical) **Purpose**: Win the click in search results **Rules**: - Pure white background (RGB 255,255,255) — mandatory - Product fills 85%+ of frame - No text, no props, no logos (except on product itself) - Show the actual product, not packaging (usually) - High resolution: minimum 1000px on shortest side (2000px recommended) **CTR Optimization**: - Show your best angle (usually 3/4 view) - If multiple pieces, show all of them - If color variations, show the most appealing color - Consider: what thumbnail wins at 100px × 100px? ### Image 2: Feature Callout / Infographic **Purpose**: Communicate 3–4 key features fast **Format**: Product image + text overlays pointing to features **Best for**: Technical products, multi-feature products **Copy**: Short feature labels, not full sentences ### Image 3: Lifestyle / In-Use Shot **Purpose**: Help customer visualize owning the product **Elements**: - Real person using the product (or implied use context) - Environment matches target customer's life - Emotion: show the feeling of using the product - No direct eye contact with camera (feels more authentic) ### Image 4: Size Comparison **Purpose**: Set accurate size expectations, reduce returns **Options**: - Product next to a common object (coin, hand, ruler) - Dimensions overlaid on product photo - Before/after size context (e.g., fits in a pocket) ### Image 5: Benefits / Results Shot **Purpose**: Show the outcome, not just the product **Examples**: - Skincare: before/after or glowing skin close-up - Kitchen tool: beautiful finished dish - Fitness: person after workout looking energized - Organization: tidy shelf vs. cluttered shelf ### Image 6: What's in the Box **Purpose**: Eliminate "what do I get?" uncertainty **Format**: Flat lay of all included items with numbered callouts **Include**: All accessories, documentation, packaging ### Image 7: Social Proof / Certification **Purpose**: Build trust and reduce purchase hesitation **Options**: - "X,000+ customers" with star rating graphic - Certification logos (CE, FDA, BPA-free) - Award badges - Press mentions / media logos ## Infographic Design Guide ### Layout Options | Type | Best For | |------|----------| | **Icon grid** | Products with 4–6 distinct features | | **Side-by-side comparison** | Vs. competitor or vs. old way | | **Before/after** | Products with transformative results | | **How it works** (3-step) | Products with process/usage sequence | | **Spec breakdown** | Technical/measurement-driven products | ### Infographic Copy Rules - Headline: max 6 words, benefit-focused - Feature label: max 3 words - Supporting line: max 10 words - Font minimum: 24pt equivalent (must be readable at thumbnail) - High contrast: dark text on light, or light on dark — no grey-on-grey ## Photographer Brief Template ``` PROJECT: [Brand] [Product] Amazon Listing Photography DATE: [Date] DELIVERABLES: 7 images per colorway IMAGE SPECS: - Resolution: 3000 × 3000px minimum - Format: JPEG, sRGB color profile - Main image: pure white background (#FFFFFF) - Secondary images: [style direction] BRAND STYLE: - Color palette: [hex codes] - Mood: [clean/warm/technical/lifestyle] - Reference images: [attach 2-3 reference photos] SHOT LIST: 1. Main hero — [angle], [background], [props if any] 2. Feature callout — [which features to highlight] 3. Lifestyle — [scene description], [model type if any] 4. Size comparison — [comparison object] 5. Results/benefit — [what to show] 6. What's in the box — [flat lay setup] 7. Trust/certification — [which certifications to display] MODELS/PROPS NEEDED: - [List any models, ages, demographics] - [List props needed] DO NOT: - [List brand-specific restrictions] - Competitors' products in frame - Logos not belonging to brand ``` ## Amazon Image Technical Requirements | Requirement | Specification | |-------------|--------------| | Main image background | Pure white (RGB 255,255,255) | | Minimum resolution | 1000px on shortest side | | Recommended resolution | 2000px+ (enables zoom) | | File formats | JPEG, PNG, GIF, TIFF | | Max file size | 10MB | | Product in frame | Must fill ≥85% of image | | Forbidden on main | Text, logos, watermarks, props | ## CTR by Image Type (Research Benchmarks) - Main image with product only: baseline - Main image showing all variants: +8% CTR - Main image with lifestyle element (rule-bending): risky but +15% if approved - A/B tested main image: +12–25% CTR improvement ## Output Format 1. **7-Image Shot List** — exact brief for each image 2. **Infographic Content Plan** — which features, what copy, what layout 3. **Photographer Brief** — complete ready-to-send document 4. **Main Image Critique** — if existing image provided, specific improvements 5. **Mobile Thumbnail Test** — does it work at 100px? ## Rules 1. Main image compliance is non-negotiable — violations get listings suppressed 2. Always plan for the mobile thumbnail first (most searches are mobile) 3. Every image must answer one customer question — no "decorative" filler images 4. Lifestyle images should show aspiration, not just product use 5. Infographic text must be readable without zooming on mobile