brand-voice

# Brand Voice Store your writing style so AI-generated content sounds like you, not a robot. ## Quick Start ### Create Your Voice Profile Talk to your agent naturally: > "Let's set up my brand voice. I write casually, use short sentences, and like to make technical topics accessible. I never use corporate jargon. My audience is indie developers and solopreneurs." The agent should then: 1. Ask follow-up questions to understand your style 2. Create a profile at `brand-voice/profile.json` 3. Use it when generating content for you ## Profile Structure ```json { "name": "Your Brand", "created": "2026-02-22", "updated": "2026-02-22", "voice": { "tone": "casual, direct, slightly irreverent", "personality": ["helpful", "opinionated", "no-BS"], "formality": "informal", "humor": "dry wit, occasional sarcasm" }, "writing": { "sentenceLength": "short to medium, punchy", "paragraphLength": "2-3 sentences max", "structure": "lead with the point, then explain", "formatting": ["use headers", "bullet points over paragraphs", "bold key phrases"] }, "vocabulary": { "use": ["ship", "build", "hack", "vibe", "solid"], "avoid": ["utilize", "leverage", "synergy", "best practices", "learnings"], "jargon": "minimal, explain when used", "contractions": true }, "audience": { "who": "indie developers, solopreneurs, tech-curious founders", "assumes": "basic technical literacy", "explains": "complex concepts simply" }, "content": { "topics": ["AI", "automation", "building in public", "productivity"], "avoid": ["politics", "controversial takes without data"], "cta_style": "soft, value-first", "hashtags": "minimal, 1-3 max" }, "platforms": { "twitter": { "maxLength": 280, "style": "punchy, hook-first", "threads": "use for longer ideas, 3-7 tweets" }, "linkedin": { "style": "slightly more professional but still human", "formatting": "line breaks for readability" }, "blog": { "style": "conversational, like talking to a friend", "length": "800-1500 words typical" } }, "examples": { "good": [ "Shipped a thing. It's rough but it works. Feedback welcome.", "Hot take: most 'AI strategies' are just ChatGPT with extra steps.", "Here's what I learned building X for 6 months..." ], "bad": [ "We are pleased to announce the launch of our innovative solution.", "Leveraging cutting-edge AI to drive synergies across the value chain.", "🚀🔥💯 HUGE NEWS!!! 🔥🚀💯" ] } } ``` ## Usage ### When Generating Content Reference the voice profile before writing: ``` Before generating: 1. Read brand-voice/profile.json 2. Match tone, vocabulary, and style 3. Check examples for calibration 4. Adapt for specific platform if specified ``` ### Voice Check Prompt After generating content, self-check: - Does this sound like the examples in "good"? - Does this avoid the patterns in "bad"? - Does this match the tone and vocabulary rules? - Would this fit on the specified platform? ### Multi-Brand Support For agencies or multiple projects: ``` brand-voice/ profiles/ personal.json company.json client-a.json ``` Reference by name: "Use the client-a voice profile for this post." ## Building Your Profile ### The Interview Ask the user these questions (conversationally, not as a checklist): 1. **Tone**: How would you describe your writing style in 3 words? 2. **Audience**: Who are you writing for? What do they already know? 3. **Formality**: LinkedIn-formal or Twitter-casual? Somewhere in between? 4. **Humor**: Serious? Playful? Sarcastic? None? 5. **Words you love**: Any phrases or words that feel very "you"? 6. **Words you hate**: Corporate speak? Emoji overload? What to avoid? 7. **Examples**: Share 2-3 things you've written that feel authentic. 8. **Anti-examples**: Share something that feels "off" or too corporate. ### Analyze Existing Content If they have existing content, analyze it: ``` Read their last 10 posts/articles. Look for: - Sentence length patterns - Opening hook style - Common phrases - Vocabulary choices - Formatting preferences - CTA patterns ``` ### Iterate The profile isn't static. Update it when: - User says "that doesn't sound like me" - New topics or platforms are added - Writing style evolves ## Integration with Other Skills ### With RSS Reader ``` 1. Check RSS for trending topics 2. Pick an angle 3. Generate post using brand voice 4. Review and schedule ``` ### With Content Schedulers (Metricool, etc.) ``` 1. Load voice profile 2. Generate week of content 3. Apply platform-specific formatting 4. Queue for posting ``` ### With Image Generation ``` Voice profile can include visual style: { "visual": { "aesthetic": "clean, minimal, lots of whitespace", "colors": ["#1a1a1a", "#f5f5f5", "#0066cc"], "avoid": ["stock photo vibes", "corporate clip art"] } } ``` ## Tips 1. **Start simple** — you can always add detail later 2. **Use real examples** — they calibrate better than descriptions 3. **Platform-specific rules** — what works on Twitter fails on LinkedIn 4. **Update regularly** — voices evolve 5. **Test with the user** — generate, show, iterate