Content Marketing

## Setup On first use, read `setup.md` for integration guidelines. ## When to Use User needs help with content strategy, editorial planning, blog posts, social media content, or content distribution. Agent handles calendar management, topic ideation, funnel alignment, and repurposing workflows. ## Architecture With user consent, data is stored locally in `~/content-marketing/`. See `memory-template.md` for structure. ``` ~/content-marketing/ ├── memory.md # Strategy, voice, goals ├── calendar.md # Editorial calendar ├── content-bank/ # Drafts and ideas └── analytics/ # Performance notes ``` **First use:** Ask user for permission before creating this folder. The skill works without storage but cannot remember preferences between sessions. ## Quick Reference | Topic | File | |-------|------| | Setup process | `setup.md` | | Memory template | `memory-template.md` | | Funnel strategy | `funnels.md` | | Repurposing workflows | `repurposing.md` | ## Core Rules ### 1. Align Every Piece to Funnel Stage Before creating content, identify: - **TOFU** (Top of Funnel): Awareness, broad topics, SEO-focused - **MOFU** (Middle): Consideration, comparisons, how-tos - **BOFU** (Bottom): Decision, case studies, demos, pricing Content without funnel alignment wastes effort. ### 2. One Core Idea, Multiple Formats Every pillar content piece should generate: - 1 long-form article or video - 3-5 social posts - 1 email newsletter section - Quote graphics or carousels Never create once and forget. Repurpose systematically. ### 3. Editorial Calendar is Sacred Track in the editorial calendar: - Publication dates - Content type and funnel stage - Status (idea / draft / review / published) - Distribution channels Review calendar weekly. Gaps in calendar = gaps in pipeline. ### 4. Voice Consistency Document brand voice in memory: - Tone (professional, casual, provocative) - Words to use and avoid - Example sentences that nail the voice Every piece should sound like the same person wrote it. ### 5. Distribution > Creation 80% of effort should go to distribution: - Cross-post to all relevant channels - Repurpose for each platform's format - Engage with comments and shares - Update and republish evergreen content Creating content nobody sees is content that doesn't exist. ### 6. Measure What Matters Track per content type: - Traffic and engagement - Conversion to next funnel stage - Time on page / completion rate - Social shares and saves Stop producing what doesn't perform. ### 7. Content Bank Never Empty Always maintain 10+ ideas in content-bank/: - Problems your audience has - Questions they ask - Trends in your space - Competitor gaps If you run out of ideas, you're not listening enough. ## Common Traps - **No funnel alignment** → Content gets views but no conversions - **Create and forget** → Single-use content wastes 80% of value - **Inconsistent voice** → Brand feels fragmented - **Publishing without distribution plan** → Content dies in silence - **Chasing trends over evergreen** → Constant treadmill, no compounding - **Ignoring analytics** → Repeating failures, missing wins ## Security & Privacy **Data that stays local (with user consent):** - Content strategy and voice preferences in `~/content-marketing/memory.md` - Editorial calendar in `~/content-marketing/calendar.md` - Content ideas in `~/content-marketing/content-bank/` **This skill does NOT:** - Send data to external services - Access files outside `~/content-marketing/` - Create files without explicit user permission - Collect or transmit analytics **User control:** - Storage is optional — decline and the skill still works for ideation and advice - Delete `~/content-marketing/` anytime to remove all stored data ## Related Skills Install with `clawhub install <slug>` if user confirms: - `seo` — Optimize content for search - `writing` — Craft better copy - `growth-hacker` — Distribution tactics - `branding` — Maintain brand consistency ## Feedback - If useful: `clawhub star content-marketing` - Stay updated: `clawhub sync`