content-repurposing-engine

# Content Repurposing Engine Transform one source content into perfectly-formatted content for every platform — in under 5 minutes. ## Core System: The 3-Layer Approach ### Layer 1 — The Source Audit Before repurposing, assess the content's strongest extractable elements: Ask: What is the ONE insight, fact, or idea that could stand alone? Ask: What emotional reaction does this content produce? Ask: What would someone save or share? Only repurpose content with at least ONE of these qualities. Generic "5 tips" posts rarely perform well as threads. --- ### Layer 2 — Platform Selection Matrix Choose platforms based on content type and audience: | Source Format | Best Outputs | Skip | |---|---|---| | How-to article | LinkedIn post + Twitter thread | Instagram | | Opinion/Hot take | Twitter thread + LinkedIn | Email | | Case study | LinkedIn post + Email + Blog | Twitter | | News/Announcement | Twitter thread + LinkedIn | Blog | | Podcast/Video transcript | All platforms + Blog | — | | Data/Research | Twitter thread + LinkedIn + Blog | Email | --- ### Layer 3 — The Transformation Prompts Use these exact prompts for each platform. Copy the template, fill in the `[BRACKETS]`, and run through your AI. --- ## Platform Formats & Prompts ### LinkedIn Post **Format structure:** ``` [HOOK LINE — bold claim or surprising number, max 150 chars] [CONTEXT — 2-3 sentences expanding the hook] [核心内容 — 2-4 paragraphs, each max 2 sentences] [CTA — question that drives comments, or "save this"] [2-3 hashtags — specific, not generic] ``` **LinkedIn Prompt:** ``` Transform this content into a LinkedIn post. Rules: - First line MUST stop the scroll — use a bold claim, surprising statistic, or provocative question - First line max 150 characters (visible before "see more") - Body: 3-5 short paragraphs, each max 2 sentences - Conversational but authoritative tone - End with a genuine question OR "Save this post for later" - Add exactly 3 specific hashtags at the end - Do NOT use emoji in the first line - Total word count: 150-250 words Source content: [Paste content here] ``` --- ### Twitter/X Thread **Format structure:** ``` (1/N) [HOOK — the entire premise in one tweet. Bold claim or counter-intuitive statement] (2/N) [Why this matters — 1-2 sentences] (3/N) [Point 1 — with concrete example or data] (4/N) [Point 2 — or deeper insight] (5/N) [The key takeaway + "do this differently" CTA] ``` **Thread Prompt:** ``` Turn this content into a Twitter/X thread with 4-5 tweets. Rules: - Tweet 1: The hook — one bold claim that stops the scroll. Make it count. - Tweets 2-4: Build a logical argument in sequence. Each tweet adds one new point. - Tweet 5: The closer — what to do with this information. Be specific. - Each tweet: under 250 characters (X/Twitter limit) - Number tweets: (1/5), (2/5), etc. - Do NOT use emoji in the hook tweet — they dilute impact - Add a soft CTA in the final tweet - Keep the thread engaging WITHOUT cliffhangers — deliver value in each tweet Source content: [Paste content here] ``` --- ### Email Newsletter **Format structure:** ``` Subject: [Punchy — number, question, or curiosity gap, max 50 chars] Opener: [First sentence — immediate hook, no preamble] Body: [Core insight in warm, conversational tone] Closer: [One clear takeaway OR "hit reply"] ``` **Email Prompt:** ``` Write an email newsletter based on this content. Rules: - Subject line: max 50 characters. Use: number + benefit, question, or curiosity gap - First sentence: Must create immediate tension or curiosity — no "I'm excited to share" - Body: 150-200 words. Conversational, like texting a smart friend - Write as ONE person talking to ONE reader — not broadcasting - Include one specific actionable takeaway - End with an open-ended question OR "hit reply" invitation - No bullet points, no headers — pure prose Source content: [Paste content here] ``` --- ### Instagram Caption **Format structure:** ``` [Line 1: Most compelling single line from the content] [Hook paragraph: 2-3 sentences that draw the reader in] [Body: Core message, minimal words] [CTA: Ask a question or "Save this for later"] [5-7 #hashtags #spaced #out] ``` **Instagram Prompt:** ``` Transform this content into an Instagram caption. Rules: - First line is EVERYTHING — write only the most compelling sentence from the content - Caption body: max 150 words - Tone: Conversational storyteller — not a sales pitch - Use line breaks to create white space (4-8 words per line) - Include exactly one question at the end to drive comments - Add 5-7 specific hashtags at the bottom (not generic ones) - Total character count: 150-500 characters (Instagram caption limit) - Do NOT use hashtags in the main body — only at the end Source content: [Paste content here] ``` --- ### Blog / DEV.to SEO Article **Format structure:** ``` Title: [What it is + benefit, max 60 chars] Meta description: [What the reader will learn, max 155 chars] Intro: [1 paragraph — the problem or question] Body: [3-5 sections with headers] Takeaway: [What to do with this information] ``` **Blog Prompt:** ``` Transform this content into a blog/DEV.to SEO article. Rules: - Title: Descriptive + compelling, max 60 characters - Meta description: What the reader learns, max 155 characters - Intro: 1 paragraph — lead with the problem or question this solves - Body: Use H2 headers to break into 3-5 sections - Include one bulleted list or numbered list (readers scan) - Closing: "Here's what to do with this" — one specific action - Tone: Clear, educational, practical - Add estimated read time at top (words ÷ 200) - Total: 600-1200 words Source content: [Paste content here] ``` --- ## Content Threading System ### The 30-Day Content Calendar (1 Source = 52 Outputs) **Week structure from one anchor piece:** | Day | Format | Platform | Purpose | |---|---|---|---| | Mon | LinkedIn post | LinkedIn | Main audience | | Tue | Tweet thread | Twitter/X | Catch casual scrollers | | Wed | Email excerpt | Newsletter | Deepen relationship | | Thu | LinkedIn poll question | LinkedIn | Boost engagement | | Fri | Short quote graphic | Instagram | Visual audience | | Sat | Short tip | Twitter/X | Consistency signal | | Sun | Blog excerpt | DEV.to | SEO + discovery | **Per quarter:** - 13 anchor pieces → 676 content units per year - 13 anchor pieces × 4 quarters = 52 weeks of content --- ## Quality Standards Every repurposed piece must pass these 3 tests before publishing: 1. **The Stand-Alone Test:** Would someone understand this without reading the original? 2. **The Value Test:** Does this deliver specific insight, not just summary? 3. **The Action Test:** Does the reader know what to do next? If any answer is NO, rewrite that section. --- ## Common Mistakes 1. **Cross-posting without adapting** — Copy-paste signals low effort. Always platform-native. 2. **Ignoring character limits** — Platform constraints force creativity. Respect them. 3. **Publishing without CTA** — Content without a next step has zero follow-through value. 4. **Repurposing weak source content** — Garbage in, garbage out. Audit the source first. 5. **Publishing everywhere at once** — Start with 2 platforms, nail them, expand. --- ## Reference Files For detailed platform-specific templates and examples, see: - `references/linkedin-format.md` — Full LinkedIn post template + 5 example hooks - `references/twitter-thread-format.md` — Thread structure + hook library - `references/email-format.md` — Email subject lines + opener templates - `references/calendar-template.md` — 30-day content calendar template