domain-architecture

# Strategy: Domain Architecture Guides domain structure decisions for multiple products or brands: subfolder (subdirectory), subdomain, or independent domain. Covers brand architecture (Branded House vs House of Brands) and Hub-Spoke principles when multiple domains coexist. See **domain-selection** for initial domain choice (Brand/PMD/EMD, TLD); **website-structure** for single-domain page planning; **rebranding-strategy** for domain change and migration; **multi-domain-brand-seo** for brand search optimization. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product portfolio and growth goals. Identify: 1. **Product count**: Single product vs multiple products/brands 2. **Brand strategy**: Unified brand vs distinct brands 3. **Current state**: Planning from scratch vs consolidating existing domains 4. **Constraints**: Tech stack, team, budget ## Domain Structure Options | Structure | Example | SEO Authority | Brand Independence | Typical Use | |-----------|---------|---------------|-------------------|-------------| | **Subfolder** | company.com/product-a | Shared with main domain | Low | Products under one brand; SMB; content consolidation | | **Subdomain** | product.company.com | Treated separately by Google | Medium | Separate product experience; tech isolation; support/docs | | **Independent domain** | product.ai | None shared | High | Acquired brands; different markets; distinct brand identity | ### When to Use Each | Choose | When | |--------|------| | **Subfolder** | Products share value proposition; want to strengthen main domain; SMB; blog, tools, features under one brand | | **Subdomain** | Need separate tech stack (e.g., app vs marketing); support portal; docs; distinct UX but same brand | | **Independent domain** | House of Brands; acquired company; different audience; different TLD (e.g., .ai for AI product) | **SEO consensus**: Subfolders typically outperform subdomains for most cases—authority flows to the main domain. Subdomains require separate SEO effort. ## Brand Architecture | Model | Description | Domain Tendency | Examples | |-------|-------------|-----------------|----------| | **Branded House** | One master brand; products use functional descriptors | Subfolder or subdomain | Google (google.com/search, google.com/maps), FedEx | | **House of Brands** | Each brand independent; parent hidden | Independent domains | Unilever (dove.com, axe.com) | | **Sub-brands / Endorsed** | Sub-brands with parent endorsement | Subdomain or independent | FedEx Express, Marriott Bonvoy | **Decision factors**: Business strategy, market positioning, product overlap, resource availability. ## Hub-Spoke (Multiple Domains Coexist) When company main site (company.com) and product site (product.ai) both exist: | Role | Domain | Focus | |------|--------|-------| | **Hub** | company.com | Brand, About, Research, product matrix; brand queries | | **Spoke** | product.ai | Product features, pricing, signup; product queries | **Principles**: - Hub links to Spoke (Products section); Spoke links back (About, Footer, "A [Company] product") - Spoke avoids competing for brand queries in Title; Hub avoids competing for product keywords - See **multi-domain-brand-seo** for brand search optimization. ## Output Format - **Recommendation** (subfolder / subdomain / independent) with rationale - **Brand architecture** fit (Branded House / House of Brands / Sub-brands) - **Domain mapping** (e.g., product A → company.com/product-a) - **Hub-Spoke** guidance (if multiple domains) - **Related** next steps (website-structure, rebranding-strategy) ## Related Skills - **domain-selection**: Initial domain choice (Brand/PMD/EMD, TLD); single-site use case - **website-structure**: Plan pages within a domain; single-domain structure - **rebranding-strategy**: Domain change, 301 redirects, migration - **multi-domain-brand-seo**: Brand search control when Hub and Spoke coexist - **branding**: Brand strategy, positioning; domain architecture implements brand structure