eeat-signals

# SEO Content: E-E-A-T Signals Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## What Is E-E-A-T | Element | Meaning | Implementation | |---------|---------|-----------------| | **Experience** | First-hand, real-world experience | Case studies, original research, user testimonials, "we tested" | | **Expertise** | Subject-matter knowledge | Author credentials, expert quotes, technical depth | | **Authoritativeness** | Recognition as a source | Backlinks, citations, author page, publisher reputation | | **Trustworthiness** | Accuracy, transparency | Citations, About page, contact, HTTPS, no misleading content | **E-A-T** (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See **featured-snippet**. ## Author Bio | Element | Guideline | |---------|-----------| | **Placement** | End of article or sidebar; link to author page | | **Content** | Name, credentials, photo, brief expertise, link to author page | | **Author page** | Dedicated page per author; bio, other articles, social | | **Schema** | Person schema; link author to Article schema; see **entity-seo** | ## Citations & References | Scenario | Practice | |----------|----------| | **Data or statistics** | Cite source inline or in References section | | **Expert quotes** | Attribute; link to source or profile | | **Reference section** | For 5+ citations; list at end before Related posts | | **Format** | Inline links preferred; numbered refs for academic-style | | **When to include** | Any claim benefiting from authority (stats, studies, definitions) | | **External links** | Link to reputable sources; avoid low-quality sites | ## Experience Signals | Signal | Use | |--------|-----| | **Case studies** | Real customer outcomes; Challenge→Solution→Results | | **Original research** | First-party data, surveys, tests | | **First-hand testing** | "We tested X"; product reviews with real use | | **User testimonials** | Authentic quotes; link to full case study when available | ## YMYL (Your Money Your Life) Topics that can significantly impact health, financial stability, or safety require **higher E-E-A-T**: - **Health**: Medical, mental health, nutrition advice - **Finance**: Investment, tax, insurance, loans - **Legal**: Legal advice, regulations - **Safety**: Product safety, emergency procedures **Guidelines**: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation. ## AI-Assisted Content When content is AI-assisted: **human review** before publish; **verify facts** and add citations; **original insights** or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T. ## Output Format - **E-E-A-T assessment** (gaps, strengths) - **Author bio** recommendation - **Citation** plan (where to add, what to cite) - **Experience** signals (case studies, original data) - **YMYL** considerations (if applicable) ## Related Skills - **article-page-generator**: Article page structure; author bio placement - **article-content**: Article body creation; citations, references format - **content-optimization**: Original images, content quality; E-E-A-T complements - **link-building**: Digital PR, E-E-A-T; backlinks signal authority - **featured-snippet**: E-A-T in snippet algorithm; correctness, authority - **backlink-analysis**: Authority assessment; E-E-A-T context - **customer-stories-page-generator**: Case studies as experience signal - **testimonials-generator**: User quotes as trust signal - **entity-seo**: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment