email-capture-generator
# Email Capture Generator Skill
Build high-converting lead magnets, squeeze pages, and email capture funnels using proven conversion frameworks.
## The Email Capture Framework
### 5-Section Flow
Build email capture pages EXCLUSIVELY using this 5-section flow from top to bottom:
```
┌─────────────────────────────────────────────────────────┐
│ 1. HOOK (Hero Section) │
│ ┌─────────────────────────────────────────────────┐ │
│ │ [Headline - Benefit-driven, specific] │ │
│ └─────────────────────────────────────────────────┘ │
│ ┌─────────────────────────────────────────────────┐ │
│ │ [Subheadline - Expand on the promise] │ │
│ └─────────────────────────────────────────────────┘ │
│ ┌─────────────────────────────────────────────────┐ │
│ │ [OPT-IN FORM] │ │
│ │ Email: [____________] │ │
│ │ [GET IT FREE] │ │
│ └─────────────────────────────────────────────────┘ │
│ [Lead magnet image] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 2. VALUE (What's Inside) │
│ "Here's what you'll get:" │
│ ✓ [Benefit 1] │
│ ✓ [Benefit 2] │
│ ✓ [Benefit 3] │
│ [Image showing the lead magnet] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 3. PROOF (Social Validation) │
│ Headline: "Join X+ subscribers" │
│ [Testimonial 1] │
│ [Testimonial 2] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 4. URGENCY (Why Now) │
│ "This offer expires..." │
│ [Scarcity element] │
│ [Countdown timer if applicable] │
└─────────────────────────────────────────────────────────┘
↓
┌─────────────────────────────────────────────────────────┐
│ 5. REASSURANCE (Trust Builders) │
│ ✓ No spam, ever │
│ ✓ Unsubscribe anytime │
│ ✓ [Privacy link] [Terms link] │
└─────────────────────────────────────────────────────────┘
```
### Section Breakdown
**1. HOOK (Hero Section)**
- Benefit-driven headline (specific, result-oriented)
- Subheadline expanding on the promise
- Email input field + CTA button
- Lead magnet visual (ebook, checklist, template preview)
**2. VALUE (What's Inside)**
- "Here's what you'll get" headline
- 3-5 bullet points with checkmarks
- Visual of the lead magnet (cover, preview, sample)
**3. PROOF (Social Validation)**
- Subscriber count
- 2-3 short testimonials
- Trust indicators (logos if applicable)
**4. URGENCY (Why Now)**
- Scarcity message (limited time, limited quantity)
- Countdown timer (optional)
- Reason to act now
**5. REASSURANCE (Trust Builders)**
- "No spam, ever" promise
- Unsubscribe guarantee
- Privacy/Terms links
## Template Variables
Replace these placeholders in your generated pages:
| Variable | Description |
|----------|-------------|
| `{{HEADLINE}}` | Main benefit-driven headline |
| `{{SUBHEADLINE}}` | Supporting description |
| `{{LEAD_MAGNET_NAME}}` | Name of the free offer |
| `{{BENEFIT_1}}` | First benefit bullet |
| `{{BENEFIT_2}}` | Second benefit bullet |
| `{{BENEFIT_3}}` | Third benefit bullet |
| `{{CTA_TEXT}}` | Button text (e.g., "Get It Free") |
| `{{EMAIL_PLACEHOLDER}}` | Input placeholder text |
| `{{SUBSCRIBER_COUNT}}` | Number of subscribers |
| `{{TESTIMONIAL_1}}` | First testimonial quote |
| `{{TESTIMONIAL_1_AUTHOR}}` | First testimonial author |
| `{{TESTIMONIAL_2}}` | Second testimonial quote |
| `{{TESTIMONIAL_2_AUTHOR}}` | Second testimonial author |
| `{{URGENCY_MESSAGE}}` | Scarcity/urgency text |
| `{{COUNTDOWN_DATE}}` | Expiration date (if applicable) |
| `{{LEAD_MAGNET_IMAGE}}` | Image of the free offer |
| `{{COMPANY_NAME}}` | Brand/company name |
| `{{PRIVACY_URL}}` | Privacy policy link |
| `{{TERMS_URL}}` | Terms of service link |
## Lead Magnet Types
This skill supports various lead magnet formats:
1. **Ebook** - Digital guide or report
2. **Checklist** - Printable or digital checklist
3. **Template** - Spreadsheet, Notion, or design template
4. **Quiz** - Interactive assessment with results delivered via email
5. **Free Tool** - Mini app or calculator
6. **Video Series** - Video course delivered via email
7. **Cheat Sheet** - Quick reference guide
8. **Swipe File** - Collection of examples
## Conversion Principles
### Headline Formulas
- "[Emotion] + [Specific Result] + [Timeframe]"
- Example: "Wake Up to 10x More Leads in 30 Days"
- "[Number] + [Specific Thing] + [in [Timeframe]]"
- Example: "7 Days to Your First 1,000 Email Subscribers"
### Form Best Practices
- Single field (email only) = highest conversion
- Place form above the fold
- Contrast button color from background
- Clear CTA: "Get My [Lead Magnet]" not "Submit"
### Above the Fold Must-Haves
1. Headline
2. Subheadline
3. Visual
4. Form
### Trust Elements Placement
- Before form (proof)
- After form (reassurance)
## File Structure
```
email-capture-generator/
├── SKILL.md # This file
├── templates/
│ ├── squeeze-page.html # Basic squeeze page
│ ├── lead-magnet.html # Detailed lead magnet page
│ └── thank-you.html # Confirmation/thank you page
└── examples/
├── ebook-capture.md # Example: ebook lead magnet
├── checklist-capture.md # Example: checklist lead magnet
```
## Example: Ebook Lead Magnet
**Lead Magnet:** "The Tiny Home Financing Guide"
**Target Audience:** Prospective tiny home buyers
**Primary Benefit:** Understanding financing options
```
HOOK:
- Headline: "Get Your Tiny Home Faster with the Financing Guide 90% of Buyers Miss"
- Subhead: "Discover the 7 financing strategies that helped 1,000+ families afford their dream tiny home"
- CTA: "Send Me The Guide"
VALUE:
- ✓ 7 proven financing strategies
- ✓ Comparison charts
- ✓ Lender contact list
- ✓ Mistakes to avoid
PROOF:
- "Join 5,000+ tiny home enthusiasts"
- Testimonial from satisfied reader
URGENCY:
- "This free guide is available for a limited time"
REASSURANCE:
- "We respect your privacy. No spam, ever."
```
标签
skill
ai
