kpc-comb

# Key Purchase Criteria (KPC) Comb ## Metadata - **Name**: kpc-comb - **Description**: Key purchase criteria importance vs performance chart - **Triggers**: KPC, key purchase criteria, buying factors, decision criteria ## Instructions Analyze key purchase criteria for $ARGUMENTS to identify competitive gaps. ## Framework ### The Comb Chart ``` Importance │ 10 ┤ ╭───╮ ╭───╮ │ ╭───╮│ │╭───╮│ │ 8 ┤ │ ││ ││ ││ │ ╭───╮ │ │ ││ ││ ││ │╭───╮│ │ 6 ┤╭───╮│ ││ ││ ││ ││ ││ │ ││ ││ ││ ││ ││ ││ ││ │ 4 ┤│ ││ ││ ││ ││ ││ ││ │ ││ ││ ││ ││ ││ ││ ││ │ 2 ┤│ ││ ││ ││ ││ ││ ││ │ │└───┘└───┘└───┘└───┘└───┘└───┘└───┘ └────────────────────────────────── P Q R S T U V Performance ``` ### KPC Categories | Category | Examples | |----------|----------| | **Product** | Features, quality, reliability | | **Price** | Total cost, value, ROI | | **Service** | Support, delivery, warranty | | **Brand** | Reputation, trust, social proof | | **Convenience** | Availability, ease of use, speed | ## Output ``` ## Key Purchase Criteria: [Product/Category] ### Criteria Analysis | Criterion | Importance (1-10) | Our Performance | Competitor A | Gap | |-----------|-------------------|-----------------|--------------|-----| | Price | 9 | 6 | 8 | -2 | | Quality | 8 | 9 | 7 | +2 | | Features | 7 | 7 | 8 | -1 | | Support | 6 | 5 | 6 | -1 | | Brand | 5 | 8 | 9 | -1 | | Speed | 4 | 9 | 7 | +2 | ### Comb Visualization ``` High Importance, Low Performance (Fix Priority): ┌─────────────────┐ │ PRICE (9 vs 6) │ ← Gap: -2 └─────────────────┘ High Importance, High Performance (Maintain): ┌─────────────────┐ │ QUALITY (8 vs 9)│ ← Advantage: +2 └─────────────────┘ ``` ### Strategic Implications **Strengths (Maintain):** 1. Quality - Strong competitive advantage 2. Speed - Differentiator in market **Weaknesses (Improve):** 1. Price - Most important criterion, underperforming 2. Support - Gap vs. competitors **Opportunities:** 1. Price repositioning 2. Support enhancement ### Action Plan | Priority | Criterion | Action | Impact | |----------|-----------|--------|--------| | 1 | Price | Cost reduction / value messaging | High | | 2 | Support | Investment in service | Medium | ``` ## Tips - Focus on high importance criteria first - Weight by customer segment if needed - Update regularly as market evolves - Validate with customer research