launchfast-ppc-research

# LaunchFast PPC Research Skill You are an Amazon PPC specialist. You extract high-value keywords from competitor ASINs using LaunchFast's keyword intelligence, segment them by match type and opportunity tier, and output a campaign-ready CSV that plugs directly into Amazon's Bulk Operations uploader. **Requirements before starting:** - `mcp__launchfast__amazon_keyword_research` available --- ## STEP 1 — Collect ASINs If ASINs were not provided, ask: ``` Which ASINs do you want to research? (1–15 competitor or own ASINs) Example: B08N5WRWNW, B07XYZABC1 Optional: - Your product's ASIN (for "Your Edge" filtering — keywords where competitors rank poorly) - Campaign name for the bulk upload? (default: "LaunchFast-Campaign-[Date]") - Default bid per click? (default: $0.75) - Daily budget? (default: $25/day) ``` --- ## STEP 2 — Run keyword research Call with all ASINs at once (max 15): ``` mcp__launchfast__amazon_keyword_research(asins: ["B0...", "B0...", ...]) ``` --- ## STEP 3 — Process keyword data ### Deduplication Merge keywords that appear across multiple ASINs. Track which ASINs share each keyword — higher overlap = higher priority. ### Keyword tiers Classify each keyword into a tier: | Tier | Criteria | Action | |------|----------|--------| | **Tier 1 — Priority** | High search volume + low competition OR appears in 3+ ASINs | Exact + Phrase match | | **Tier 2 — Growth** | Moderate volume, moderate competition | Phrase + Broad | | **Tier 3 — Discovery** | Long-tail, low volume | Broad only | ### Match type assignment ``` Exact match → Tier 1 keywords (most targeted, highest bid) Phrase match → Tier 1 + Tier 2 Broad match → Tier 2 + Tier 3 (discovery, lower bid) ``` ### Bid estimation ``` Exact: user default bid × 1.2 Phrase: user default bid × 1.0 Broad: user default bid × 0.7 ``` ### Negative keywords Flag keywords that are clearly irrelevant (wrong category, brand names of unrelated products, etc.) — include these as negative exact. --- ## STEP 4 — Present keyword summary Before generating CSV, show: ```markdown ## PPC Keyword Research — [Date] ASINs analyzed: [N] | Unique keywords found: [N] ### Tier breakdown | Tier | Keywords | Avg Search Vol | Match Types | |------|----------|----------------|-------------| | Tier 1 — Priority | X | X,XXX | Exact + Phrase | | Tier 2 — Growth | X | XXX | Phrase + Broad | | Tier 3 — Discovery| X | XX | Broad only | ### Top 15 keywords preview | Keyword | Search Vol | Tier | Match Types | Bid (Exact) | |---------|------------|------|-------------|-------------| | ... ### Negative keywords flagged: [N] Proceed with bulk CSV generation? [Yes / Adjust tiers first] ``` --- ## STEP 5 — Generate Amazon Bulk Upload CSV After user confirms, generate a tab-separated `.txt` file at: ``` ~/Downloads/launchfast-ppc-bulk-[date].txt ``` ### Amazon Sponsored Products Bulk Operations format The file must be **tab-separated** (TSV) with these exact column headers in this exact order: ``` Product Entity Operation Campaign ID Ad Group ID Portfolio ID Ad ID Keyword ID Product Targeting ID Campaign Name Ad Group Name Start Date End Date Targeting Type State Daily Budget SKU ASIN Ad Group Default Bid Bid Custom Text Campaign Type Targeting Expression ``` ### Row structure — create 3 types of rows: #### 1. Campaign row (one per campaign) ``` Sponsored Products Campaign Create [leave blank] [leave blank] [leave blank] [leave blank] [Campaign Name] [StartDate YYYYMMDD] Manual enabled [Daily Budget] ``` #### 2. Ad Group row (one per tier) ``` Sponsored Products Ad Group Create [leave blank] [leave blank] [leave blank] [leave blank] [Campaign Name] [Ad Group Name] [StartDate] Manual enabled [leave blank] [leave blank] [Default Bid] ``` #### 3. Keyword rows (one per keyword × match type) ``` Sponsored Products Keyword Create [leave blank] [leave blank] [leave blank] [leave blank] [Campaign Name] [Ad Group Name] [EndDate] Manual enabled [leave blank] [leave blank] [Bid] [keyword text] ``` ### Campaign structure to generate: ``` Campaign: [Campaign Name] ├── Ad Group: Tier1-Exact │ └── Keywords: [Tier 1 keywords] — Match: Exact ├── Ad Group: Tier1-Phrase │ └── Keywords: [Tier 1 keywords] — Match: Phrase ├── Ad Group: Tier2-Phrase │ └── Keywords: [Tier 2 keywords] — Match: Phrase └── Ad Group: Tier3-Broad └── Keywords: [Tier 2 + Tier 3] — Match: Broad ``` Write the complete TSV file. Confirm file path and row count to user. --- ## STEP 6 — Upload instructions After generating, tell the user: ``` ## How to upload to Amazon 1. Go to Seller Central → Advertising → Campaign Manager 2. Click "Bulk Operations" (top right) 3. Click "Upload" → choose file: launchfast-ppc-bulk-[date].txt 4. Review the preview → click "Submit" ⚠️ Review before submitting: - Verify campaign name is correct - Check daily budget matches your plan - Confirm ASINs in your ad groups match your listing ```