Lead Gen Seller

# Lead Gen Seller Find high-quality B2B leads and write personalized outreach messages. Built for agents selling manufacturing, OEM, or B2B services. ## What It Does 1. **Researches target companies** using web search and public sources 2. **Builds prioritized lead lists** with brand name, website, products, and priority level 3. **Generates personalized cold email templates** tailored to each brand ## How to Run ### Step 1: Identify Your Target Industry Common verticals this skill handles well: - **Beauty/Skincare brands** (sunscreen, clean beauty, indie makeup) - **Consumer products** (supplements, personal care, CBD) - **Fashion/Apparel** (private label manufacturing) ### Step 2: Research Leads Use web search to find brands matching your target profile: ``` # Find indie beauty brands on Shopify site:shopify.com "skincare" "contact" "wholesale" site:shopify.com "beauty brand" "founder" # Find Kickstarter/Indiegogo funded beauty brands site:kickstarter.com beauty skincare site:indiegogo.com skincare beauty # Find brands by Instagram hashtag (manual check) # #beautybrand #skincarebrand #indiebeauty #cleanbeauty ``` ### Step 3: Build Lead List For each brand, collect: | Field | Where to Find | |-------|--------------| | Brand Name | Website header, Instagram bio | | Website | Instagram bio, search results | | Instagram | Search on IG or whatrunson.shop | | Products | Homepage, "Shop" page | | Founder Name | "About" page, LinkedIn | | Priority | Based on size, stage, product fit | ### Step 4: Generate Outreach Template Use this template structure, customized per brand: ``` Subject: Partnership Opportunity - [Specific Product] Manufacturer Hi [Founder Name], I came across [Brand Name] and was impressed by [specific thing they make or stand for]. I'm reaching out because we may be able to help you scale [specific product type]. We're [Your Company] - [key credentials]. We specialize in: ✅ [Specialty 1] ✅ [Specialty 2] ✅ [MOQ and timeline] We've helped brands like [similar brand] scale from concept to [outcome]. Would you be open to a 15-minute call this week? Best, [Your Name] ``` ## Ideal Client Profile Template Fill this in before researching: **Looking for brands that:** 1. Have [e-commerce platform] or similar store 2. Active on [Instagram/LinkedIn/etc] ([follower threshold]+) 3. Sell [product category] 4. MOQ likely [range] units 5. Located in [target geography] 6. [Any other qualifier] **Red flags (avoid):** - No website or social media - Massive brand (too big for SMB-friendly manufacturer) - Dropshipping model (no real inventory) ## Example: Beauty Brand Lead List ``` # 🎯 Beauty Brand Leads - OEM Manufacturing ## High Priority (Indie, Growing) | Brand | Website | Products | Why Good Lead | |-------|---------|----------|--------------| | Brand A | branda.com | Clean SPF | Growing, likely needs manufacturer | | Brand B | brandb.com | Skincare | VC-backed, scaling | | Brand C | brandc.com | Indie makeup | Small MOQ, founder-led | ## Medium Priority | Brand | Website | Products | Why Good Lead | |-------|---------|----------|--------------| | Brand D | brandd.com | Beauty | Established but could be expanding | ``` ## Tips for Higher Response Rates 1. **Reference something specific** about their brand (a product, campaign, review) 2. **Lead with value, not pitch** - "We helped brands like X do Y" is stronger than "we make Z" 3. **Keep it short** - 150 words max for cold email 4. **Follow up once** - 5-7 days after first email 5. **Find founder's name** - "Hi Sarah" beats "Hi there" by 40%+ ## Requirements - Web search tool (Brave or Tavily) - Web fetch tool for digging into brand websites - Target company description from the agent/user ## Common Use Cases - Selling OEM manufacturing services (skincare, supplements, etc.) - Finding clients for import/export agents - B2B lead generation for SaaS tools targeting SMBs - Partner recruitment for marketplaces --- *Based on real B2B lead gen work for YP Fine Chemical USA (Tao's skincare manufacturing business)*