linkedin-posts

# Platforms: LinkedIn Guides LinkedIn post copy creation and optimization. Use for generating publish-ready professional content. Suitable for copy agents and design agents (image specs). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Output: Publish-Ready Copy This skill enables agents to generate LinkedIn post copy optimized for engagement. Output includes character-counted text and structure for the "See more" threshold. ## Character Limits | Type | Limit | Notes | |------|-------|-------| | **Post** | 3,000 characters | Optimal: 1,300–1,600 | | **First line (critical)** | 210–235 chars | Visible before "See more"; 60–80% decide here | | **Short posts** | 100–200 chars | Polls, announcements, quotes | ## Optimal Length by Content Type | Type | Characters | Use | |------|------------|-----| | **Short** | 100–200 | Polls, announcements, quotes | | **Medium** | 300–1,200 | Case studies, tips, BTS | | **Long** | 1,200–2,000 | Thought leadership, analysis | | **Sweet spot** | 1,300–1,600 | Highest engagement | | **Avoid** | >2,000 | ~35% engagement drop | ## First Line (Hook) - **Place key message in first 140 chars** - **Strong openings**: Specific results, pain points, bold claims, surprising stats - **Avoid**: Vague teases, hashtag-first, generic greetings ## Image Specs (for Design Agents) | Format | Dimensions | Use | |--------|------------|-----| | **Single image** | 1200×627 (1.91:1) | Feed; link previews | | **Square** | 1200×1200 | Single image | | **Carousel** | Up to 20 images | Multi-image post | | **File** | ≤10 MB; JPG/PNG | Native uploads perform better | | **Vertical** | Preferred | 88% browse on mobile | ## Best Practices - **Mobile-first**: 88% users on mobile - **Polls & PDFs**: Highest reach - **Post frequency**: Weekly minimum for companies - **Alt text**: Add for accessibility ## Output Format When generating LinkedIn copy, provide: 1. **First line** (≤210 chars; hook) 2. **Full post** with character count 3. **Hashtags** (3→; end of post) 4. **Image specs** (if design agent needs dimensions) ## Related Skills - **linkedin-ads**: Paid promotion on LinkedIn; Sponsored Content, Lead Gen Forms; professional tone aligns with organic posts - **influencer-marketing**: LinkedIn influencers for B2B - **about-page-generator**: Professional brand alignment - **visual-content**: Cross-channel visual planning; LinkedIn image specs in context