marketing-plan
# Marketing Plan Generator
Professional marketing plan generator with web research and Word document output.
## Features
- 📋 **Marketing Plans**: Complete strategy documents
- 📢 **Campaign Plans**: Multi-channel strategies
- 🌐 **Web Research**: Fetch latest market data
- 📄 **Word Output**: Generate .docx files
- 🎯 **Target Analysis**: Audience segmentation
- 📊 **Budget Planning**: ROI-focused allocation
## How It Works
```
User request
↓
1. Web Search: Fetch latest market data
↓
2. AI Analysis: Generate strategy
↓
3. Python Code: Create Word document
↓
Output: Professional .docx file
```
## Step 1: Understand Requirements
```
User provides:
- Product/service name
- Target audience
- Budget
- Timeline
- Goals
```
## Step 2: Research Market Data
Agent searches for:
- Competitor information
- Market trends
- Industry benchmarks
- Best practices
## Step 3: Generate Word Document
```python
from docx import Document
from docx.shared import Pt, Inches, RGBColor
from docx.enum.text import WD_ALIGN_PARAGRAPH
from datetime import datetime
class MarketingPlanGenerator:
def __init__(self, product, company, budget):
self.product = product
self.company = company
self.budget = budget
self.channels = []
self.timeline = []
self.goals = []
self.competitors = []
def add_channel(self, name, budget_pct, description):
self.channels.append({
'name': name,
'budget': self.budget * budget_pct / 100,
'budget_pct': budget_pct,
'description': description
})
def add_milestone(self, date, task, owner):
self.timeline.append({'date': date, 'task': task, 'owner': owner})
def add_goal(self, metric, target):
self.goals.append({'metric': metric, 'target': target})
def add_competitor(self, name, strengths, weaknesses):
self.competitors.append({
'name': name,
'strengths': strengths,
'weaknesses': weaknesses
})
def generate_docx(self, output_path, lang='en'):
"""Generate professional Word document with excellent formatting"""
doc = Document()
# Set page margins
section = doc.sections[0]
section.top_margin = Cm(2.54)
section.bottom_margin = Cm(2.54)
section.left_margin = Cm(2.54)
section.right_margin = Cm(2.54)
# Title
if lang == 'zh':
title = doc.add_heading('营销推广方案', 0)
else:
title = doc.add_heading('Marketing Plan', 0)
title.alignment = WD_ALIGN_PARAGRAPH.CENTER
# Subtitle
if lang == 'zh':
sub = doc.add_heading(f'{self.product}', 1)
else:
sub = doc.add_heading(f'{self.product}', 1)
sub.alignment = WD_ALIGN_PARAGRAPH.CENTER
# Date and company
info = doc.add_paragraph()
info.alignment = WD_ALIGN_PARAGRAPH.CENTER
run = info.add_run(f'{self.company} | {datetime.now().strftime("%Y-%m-%d")}')
run.font.size = Pt(10)
run.font.color.rgb = RGBColor(100, 100, 100)
doc.add_paragraph()
# 1. Executive Summary
if lang == 'zh':
doc.add_heading('一、项目概述', level=1)
doc.add_paragraph(f'产品名称：{self.product}')
doc.add_paragraph(f'所属公司：{self.company}')
doc.add_paragraph(f'推广预算：¥{self.budget:,}')
doc.add_paragraph(f'推广周期：8周')
else:
doc.add_heading('1. Executive Summary', level=1)
doc.add_paragraph(f'Product: {self.product}')
doc.add_paragraph(f'Company: {self.company}')
doc.add_paragraph(f'Budget: ${self.budget:,}')
doc.add_paragraph(f'Duration: 8 weeks')
# 2. Budget Allocation
if lang == 'zh':
doc.add_heading('二、预算分配', level=1)
else:
doc.add_heading('2. Budget Allocation', level=1)
table = doc.add_table(rows=len(self.channels)+1, cols=3)
table.style = 'Table Grid'
table.cell(0, 0).text = '渠道' if lang == 'zh' else 'Channel'
table.cell(0, 1).text = '预算' if lang == 'zh' else 'Budget'
table.cell(0, 2).text = '说明' if lang == 'zh' else 'Description'
for i, ch in enumerate(self.channels, 1):
table.cell(i, 0).text = ch['name']
table.cell(i, 1).text = f"¥{ch['budget']:,.0f}" if lang == 'zh' else f"${ch['budget']:,.0f}"
table.cell(i, 2).text = ch['description']
doc.add_paragraph()
# 3. Timeline
if lang == 'zh':
doc.add_heading('三、执行计划', level=1)
else:
doc.add_heading('3. Timeline', level=1)
for m in self.timeline:
doc.add_paragraph(f"{m['date']}: {m['task']}（{m['owner']}）")
# 4. Goals
if lang == 'zh':
doc.add_heading('四、目标指标', level=1)
else:
doc.add_heading('4. Goals', level=1)
for g in self.goals:
doc.add_paragraph(f"{g['metric']}: {g['target']}")
doc.save(output_path)
return output_path
# Example
plan = MarketingPlanGenerator('Product X', 'Company Y', 10000)
plan.add_channel('Social Media', 40, 'WeChat, Xiaohongshu')
plan.add_milestone('Week 1', 'Launch campaign', 'Marketing')
plan.add_goal('Impressions', '1M')
plan.generate_docx('marketing_plan.docx')
```
## Usage Examples
```
User: "Create marketing plan for AI product, budget $50k"
Agent:
1. Search for AI market trends
2. Generate plan with channels and timeline
3. Create Word document
4. Output: marketing_plan.docx
User: "帮我做一个产品推广方案，预算5万"
Agent:
1. 搜索相关市场数据
2. 生成营销方案
3. 创建Word文档
4. 输出：营销方案.docx
```
## Notes
- Fetches latest market data via web search
- Generates professional Word documents
- Supports Chinese and English
- Budget-focused approach
标签
skill
ai
