open-source-marketing-playbook

# Open Source Marketing Playbook > **This is an alias skill** — pointing to the comprehensive [Gingiris Open Source Playbook](https://github.com/Gingiris/opensource) ## Why Open Source Marketing is Different Open source marketing isn't traditional marketing. You're not selling a product — you're building a movement. The community IS the product. ### Core Principles - **Transparency over polish** — Share the journey, not just the destination - **Community over customers** — Contributors become your best advocates - **Value over vanity** — Real utility beats star counts - **Authenticity over advertising** — Developers smell marketing BS instantly ## The OSS Marketing Stack ### Discovery Channels | Channel | Best For | Effort | |---------|----------|--------| | GitHub Trending | Initial spike | High | | Hacker News | Technical credibility | Medium | | Reddit (r/programming, etc.) | Community validation | Medium | | Dev.to / Hashnode | SEO + reach | Low | | Twitter/X | Real-time buzz | Ongoing | ### Community Building - Discord/Slack community setup - Contributor onboarding flow - Documentation as marketing - GitHub Discussions strategy ### Content Strategy - Technical blog posts (SEO) - Tutorial videos (YouTube) - Conference talks (credibility) - Podcast appearances (reach) ## Case Study: AFFiNE **Results**: 0 → 33,000 GitHub stars in 18 months | Phase | Tactic | Result | |-------|--------|--------| | Week 1 | HN + Reddit launch | 6k stars | | Month 1-3 | awesome-list submissions | +5k stars | | Month 3-6 | KOL partnerships | +8k stars | | Month 6-18 | Community + SEO flywheel | +14k stars | ## Install the Full Playbook ```bash clawdhub install gingiris-opensource ``` Or read directly on GitHub: https://github.com/Gingiris/opensource --- *Author: Iris (生姜iris) — Scaled AFFiNE from 0 to 33k stars*