pinterest-posts
# Platforms: Pinterest
Guides Pinterest Pin creation and optimization. Pinterest users search differently than Google; long-tail keywords like "easy fall dinner recipes" perform better than broad terms. Use this skill when creating Pins, optimizing boards, or planning Pinterest content.
**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.
## Initial Assessment
**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 6 (Keywords), 11 (Content Strategy).
Identify:
1. **Content type**: Product, recipe, tutorial, inspiration
2. **Board**: Where Pin will be saved first (shapes Pinterest's understanding)
3. **Goal**: Traffic, sales, email signups
## Pin Title
| Rule | Guideline |
|------|-----------|
| **Length** | Up to 100 chars; first 40 visible in feeds |
| **Keyword** | Primary keyword in first 40 chars |
| **Business name** | In first sentence → 54% higher email signup conversion |
## Pin Description
| Rule | Guideline |
|------|-----------|
| **Length** | 220–232 chars optimal |
| **Keywords** | Main + 2–3 related; natural placement |
| **CTA** | Clear, actionable → 70% signup boost, 6% sales lift |
| **Price** | When relevant → 28% sales increase |
## Board SEO
- **Board name** and description are ranking factors
- **First save** board shapes Pinterest's content understanding
- Use keywords in board title and description
## 2025 Algorithm Notes
- **Fresh content**: New URL + new image + new board = max distribution
- **Alt text**: Pins with alt text earn ~25% more impressions, 123% more clicks
- **Consistency**: Keyword-optimized content to relevant boards
## Output Format
- **Title** (under 100 chars)
- **Description** (220–232 chars)
- **Board** recommendation
- **Alt text** suggestion
## Related Skills
- **content-marketing**: Pinterest as channel
- **display-ads**: Pinterest Ads (if paid)
- **visual-content**: Cross-channel visual planning; Pinterest Pin specs in context
- **url-slug-generator**: URL for landing page
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