pricing-page-generator

# Pages: Pricing Guides pricing page content, structure, and conversion optimization. Covers self-serve plans, enterprise/contact sales, API/usage-based pricing, and special programs (startups, education). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and pricing strategy. Identify: 1. **Pricing model**: Subscription, one-time, usage-based, freemium, hybrid 2. **Plans**: Number of tiers, differentiation; enterprise vs self-serve 3. **Primary goal**: Sign up, contact sales, trial 4. **Objections**: Price sensitivity, "which plan?" confusion 5. **Special programs**: Startups, education, nonprofit (link or embed) 6. **Visibility**: Public page vs contact-sales-only; marketing site vs in-app ## Pricing Visibility & Placement ### Public vs Hidden Pricing | Show public pricing | Hide (contact sales only) | |--------------------|---------------------------| | Self-serve / SMB; standard tiers | Enterprise; highly customized | | Competitive market; transparency differentiates | Premium positioning; consultative sales | | Simple pricing model | New category; value exceeds cost in prospect's mind | | 86% of B2B buyers want transparency; hidden pricing is a top deterrent | Custom deployments, SLA, volume; fixed price misleading | **Middle ground**: "Starting from," price ranges, or calculator—clarity without rigid commitment. ### Where Pricing Lives | Location | Audience | Purpose | |----------|----------|---------| | **Marketing site** | Unlogged visitors | Acquisition; standalone /pricing page; main nav or footer | | **In-app / Dashboard** | Logged-in users | Subscription management; Settings → Billing/Subscription in sidebar; upgrade/downgrade, payment | **Marketing site** = conversion; **In-app billing** = retention and plan management. Not all sites need public pricing in nav—enterprise-only products may use "Contact sales" as primary CTA. ## Pricing Models | Model | Use | |-------|-----| | **Subscription** | Recurring; monthly/annual; most SaaS | | **Freemium** | Free tier + paid; adoption then conversion | | **Usage-based** | Pay per use; API calls, tokens, credits | | **One-time** | Perpetual license; some tools | | **Hybrid** | Base + usage; tiered + overage | ## Pricing Page Structure | Section | Purpose | |---------|---------| | **Headline** | Value-focused; "Simple pricing" or benefit-led | | **Pricing model selector** | Monthly/annual toggle; show annual savings (15–25%); usage-based calculator if applicable | | **Plan comparison** | Clear table or cards; feature comparison; "Best for" per tier | | **Enterprise / Contact sales** | Separate tier; "Contact us," "Custom pricing"; SLA, dedicated support; volume discount | | **API / Usage pricing** | If API product: token/request pricing; tiers (Standard/Flex/Batch); overage; link to /api or docs | | **Special programs** | Startups, education, nonprofit; link to startups-page or embed block | | **FAQ** | Billing, cancellation, refunds, API limits, enterprise | | **Social proof** | Testimonials, logos, "X companies trust us" | | **CTA** | Per plan or unified "Get started"; "Contact sales" for enterprise | | **Guarantee** | Money-back, free trial, no credit card | | **Comparison** | Brief price vs alternatives; link to alternatives-page | ## Best Practices ### Plan Presentation - **Tier design**: 2–4 tiers; avoid too many options; 3 tiers optimal (decoy effect) - **Anchoring**: Lead with mid-tier or annual discount; anchor high to make mid-tier feel reasonable - **Decoy effect**: Middle tier as "Goldilocks" choice; "Most popular" or "Best value" badge - **Differentiation**: Clear "best for" per tier; value metric (seats, API calls, projects) - **Feature clarity**: What's included; outcome-first ("Save 10 hours/week") over feature-first ("Advanced API"); avoid vague "Advanced features" - **Price display**: Monthly vs annual; show savings explicitly - **Comparison**: Help user choose (quiz, comparison table) ### Usage-Based & Credits - **Consumption visibility**: Show credits/usage clearly; avoid "bill shock" from opaque consumption - **Wording**: Avoid vague "Unlimited" if soft limits exist; use "Extended" or state limits explicitly ### Enterprise & API Pricing | Scenario | Use | |----------|-----| | **Enterprise** | Separate tier; "Contact sales," "Custom pricing"; SLA, dedicated support, volume discount | | **API / Usage-based** | Token/request pricing; tier (Standard/Flex/Batch); overage; link to api-page or docs | | **Hybrid** | Base subscription + usage; show base + overage clearly | ### Conversion Psychology - **Anchor high**: Present highest tier first; mid-tier feels more reasonable - **Loss aversion**: Money-back, no CC trial, cancel anytime—reduce perceived risk - **Transparency**: No hidden fees; 73% of users value transparent pricing - **Trust signals**: Logo, testimonial, "X+ companies"; guarantee near CTA ### Objection Handling - **Price**: ROI, cost per use, comparison to alternatives - **Commitment**: Free trial, no CC, cancel anytime - **Uncertainty**: Guarantee, case studies, support ### Promo & Discounts - **Annual discount**: Highlight 15–25% for annual prepay - **Promo placement**: Top banner or promo block on page; see **top-banner-generator** - **Startups/Education**: Link to startups-page or education-program page; or "Special plans" block on pricing page. When discount applies at registration, registration flow is P0; pricing page is P1. See **education-program** for placement priority. ### SEO - Title: "Pricing | [Product]" or "Plans & Pricing" - Meta: Include price range or "Start free" if applicable - Schema: Consider Product/Offer structured data ## Output Format - **Visibility** (public page vs contact-sales-only; marketing nav vs in-app billing) - **Headline** options - **Pricing model** (Subscription/Usage-based/Hybrid) - **Plan structure** (tiers, features, pricing display; include Enterprise, API if applicable) - **Special programs** (Startups/Education link or block) - **API/Usage** display (if applicable) - **Anchoring** and **Decoy** approach - **FAQ** topics and sample answers (billing, API limits, enterprise, refund) - **CTA** copy per plan - **Objection handling** copy - **SEO** metadata ## Related Skills - **pricing-strategy**: Base price structure, tier design, anchoring; pricing-page is execution - **discount-marketing-strategy**: Promotional pricing, annual discount, seasonal campaigns - **api-page-generator**: API pricing, usage-based limits; developer audience - **education-program**: Student/education discount channel; placement (registration P0, pricing P1) - **startups-page-generator**: Special plans; Startups/Education discount; link from pricing - **services-page-generator**: Service tiers; contact sales; custom quote - **alternatives-page-generator**: Price comparison; competitor comparison - **landing-page-generator**: Click-through landing pages often send to pricing; LP CTA destination - **homepage-generator**: Homepage links to pricing - **website-structure**: Page priority; when pricing belongs in nav vs contact-sales-only - **features-page-generator**: Features inform plan differentiation - **top-banner-generator**: Promo banner; discount code display - **schema-markup**: Product/Offer schema for pricing