reverse-costing

# Reverse Costing ## Metadata - **Name**: reverse-costing - **Description**: Competitor cost structure analysis - **Triggers**: reverse costing, competitor cost, teardown, cost structure ## Instructions Analyze competitor cost structure for $ARGUMENTS to understand pricing dynamics. ## Framework ### Cost Structure Analysis | Cost Component | Analysis Method | |----------------|-----------------| | **Materials** | BOM estimation | | **Labor** | Wage rates x hours | | **Overhead** | Industry benchmarks | | **Margin** | Price - cost | ## Output ``` ## Reverse Cost Analysis: [Product/Competitor] ### Cost Breakdown | Component | Our Cost | Est. Competitor | Difference | |-----------|----------|-----------------|------------| | Materials | $50 | $45 | +$5 | | Labor | $20 | $15 | +$5 | | Overhead | $15 | $12 | +$3 | | **Total Cost** | **$85** | **$72** | **+$13** | ### Margin Analysis | Metric | Us | Competitor | |--------|-----|------------| | Price | $120 | $110 | | Cost | $85 | $72 | | Margin | $35 | $38 | | Margin % | 29% | 35% | ### Key Findings 1. **Cost Gap**: Competitor is $13 cheaper to produce 2. **Margin Gap**: Despite lower price, competitor has higher margin 3. **Drivers**: Lower labor and material costs ### Recommendations 1. [Recommendation 1] 2. [Recommendation 2] ``` ## Tips - Use industry benchmarks - Validate with multiple sources - Consider scale advantages