shopify-audit

# Shopify Audit Your Shopify store may look polished, but hidden conversion blockers could be costing you 20–40% of potential sales. This skill conducts a structured audit of your storefront—homepage, collection pages, product detail pages, and checkout—identifying friction points in copy, design, trust, and performance that prevent browsers from becoming buyers. ## Use when - You've launched a Shopify store and traffic is coming in, but your add-to-cart rate is below 5% and you can't figure out why customers are bouncing without purchasing on any device. - You're preparing for a major sales event like Black Friday, Cyber Monday, or a new product launch and want to eliminate checkout friction before driving significant paid traffic to the store. - Your existing store has a conversion rate under 2% and you want a systematic, page-by-page diagnosis of what's holding it back across copy, layout, trust signals, and page load speed. - You've recently redesigned your Shopify theme or updated your product lineup and want to verify that the updated pages still hit best practices for ecommerce conversion optimization. ## What this skill does This skill walks through each major layer of your Shopify storefront in sequence: homepage first impression, collection page browsability, product page persuasion, and checkout completion. For each layer it evaluates copy clarity, visual hierarchy, mobile experience, load-time signals, and trust indicator placement. It outputs a prioritized list of conversion blockers—sorted by estimated impact on revenue—with specific rewrites, layout suggestions, and checklist fixes your team can implement in Shopify's theme editor or app ecosystem without a developer in most cases. ## Inputs required - **Store URL** (required): Your Shopify store URL or domain (e.g., mybrand.myshopify.com or www.mybrand.com) so the audit can reference your actual page structure, theme, and copy patterns. - **Top product or collection page URL** (required): The specific product detail page or collection URL you most want to optimize — this becomes the primary audit target for copy, image quality, social proof placement, and trust signal completeness. - **Current conversion rate** (optional): Your store's overall CVR or add-to-cart rate from Shopify Analytics or Google Analytics; knowing the baseline helps the skill prioritize where the biggest percentage-point gains are most likely hiding. - **Known pain points** (optional): Friction points you've already noticed — for example "customers abandon at shipping cost reveal" or "mobile checkout has high drop-off rate" — so the audit can allocate extra attention to those specific areas. ## Output format The output is structured in four sections. Section one is an Executive Summary scoring the store across five dimensions (copy, trust signals, page speed, UX/mobile, checkout flow) on a 1–10 scale with a one-sentence verdict for each. Section two is a Page-by-Page Breakdown covering homepage, collection, product detail page, and checkout — each with specific issues found, supporting rationale, and actionable fixes written for a non-developer. Section three is a Priority Fix List ranking the top five changes by estimated conversion impact from highest to lowest, including implementation time estimates. Section four is a Quick Win Checklist of changes completable in under 30 minutes without touching code. ## Scope - Designed for: Shopify store owners, DTC brand operators, and ecommerce growth teams - Platform context: Shopify (compatible with all plans — Basic, Grow, Advanced — and any published theme) - Language: English ## Limitations - This skill does not run automated Lighthouse or Core Web Vitals tests; load time assessments are based on the store description and URLs you provide, not a live automated crawl. - It does not access your Shopify Analytics or Google Analytics dashboard directly, so conversion rate benchmarking relies entirely on the figures you share in the inputs. - It cannot audit app-specific popups, post-purchase upsell overlays, or third-party integrations that require authenticated Shopify admin access to inspect.