shopify-pr-strategy

# Shopify PR & Press Coverage Strategy A complete public relations strategy for Shopify merchants to earn media coverage, build brand authority, and generate high-quality backlinks. This skill develops pitchable story angles, media target lists, press release templates, and relationship-building tactics with journalists and bloggers. ## Usage ``` PR strategy for: <store niche or URL> press coverage plan: <brand description> media outreach for: <product category> get press for my store: <store type> ``` ## What You Get 1. **Story Angle Development** — 10 pitchable narratives for your brand 2. **Media Target List** — Publications, blogs, and journalists to target by tier 3. **Pitch Templates** — Email outreach scripts with high response rates 4. **Press Release Framework** — Template and distribution strategy 5. **Journalist Relationship Building** — Long-term media relationship tactics 6. **HARO & Reactive PR** — Leveraging media opportunities as they arise 7. **PR Measurement** — Tracking coverage impact on traffic, SEO, and brand