use-cases-page-generator

# Pages: Use Cases Guides use case pages that bridge product features and real-world customer problems. **Scenario-first** is the primary organization. BOFU (bottom-of-funnel) pages for SaaS/B2B. Answer "when would I use it?" and "how does it help me?" — distinct from solutions (industry/outcome). **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, ICP, and proof points. Identify: 1. **Scenarios**: Concrete situations (event marketing, lead nurturing) 2. **Personas**: Roles (Marketer, Sales Rep, Realtor) 3. **Business goals**: Acquisition, Retention, Upsell 4. **Format**: Single page vs. per-use-case pages; standalone or under solutions 5. **Primary goal**: Demo, sign up, contact sales ## Use Case Page Structure | Section | Purpose | |---------|---------| | **Headline** | "When you need to X, we help you Y" or "For [role]: solve X" | | **Problem** | Pain points, day-to-day challenges | | **Solution** | How product addresses them; link to relevant features (do not duplicate feature copy) | | **Proof** | Case study, testimonial, metrics | | **CTA** | Try free, book demo, contact | | **Related** | Link to other use cases, parent solution | ## Best Practices ### Scenario-First - **Concrete situations**: "When you need to run event marketing at scale..." - **Before-after**: Show transformation, not just features - **One scenario per page**: Don't mix "event marketing" and "lead nurturing" ### Content Differentiation (vs Features) - **Use case = scenario + problem + outcome**: Write the story (when, who, why, result); reference features via links. - **Do not duplicate feature copy**: Avoid repeating capability lists or benefit bullets from the features page; instead, describe how the product solves this scenario and link to /features for details. - **Avoid content cannibalization**: Each use case page targets a unique scenario intent; overlap with features (both Commercial/Consideration) dilutes SEO — differentiate by content angle (scenario vs capability). ### Organization (Primary → Secondary) | Dimension | Priority | Examples | |-----------|----------|----------| | **By Scenario** | Primary | Event marketing, Lead nurturing, Churn prevention, Customer onboarding | | **By Persona/Role** | Primary | For Realtors, For CMOs, For Sales Reps | | **By Business Goal** | Secondary | Acquisition, Retention, Upsell/Cross-sell | | **By Industry** | Secondary (ICP) | Use as ICP tag; or as sub-page under Solutions | ### Scenario Examples Event marketing, Lead nurturing, Churn prevention, Customer onboarding, Patient scheduling, Telemedicine, Inventory management, Demand forecasting. ### Business Goal Examples Acquisition (signups, trials), Retention (reduce churn, re-engagement), Upsell/Cross-sell (expand revenue). ### vs. Solutions vs. Features | Page | Answers | Primary Organization | |------|---------|----------------------| | **Features** | What does it do? | Capabilities | | **Solutions** | What outcome do I get? | By industry, company size, team | | **Use cases** | When would I use it? | By scenario, persona, business goal | **Hierarchy**: Use cases can be standalone or sub-pages under Solutions. Example: /solutions/healthcare/patient-scheduling (use case under industry solution). ### When to Use Use Cases vs Solutions | Need | Use | |------|-----| | By scenario (Event marketing) | Use Cases | | By persona (For Realtors, For CMOs) | Use Cases | | By business goal (Acquisition, Retention) | Use Cases | | By industry | Solutions | | By company size (SMB, Enterprise) | Solutions | | By team (Marketing, Sales) | Solutions | | Industry-specific application | Use Cases (as Solutions sub-page) | ### Internal Linking - Use cases ↔ features ↔ solutions ↔ customer stories - If under a solution: link to parent solution; parent links to use cases ### SEO - **Intent**: Commercial; "X software for [scenario]" or "[Product] for [role]" - **Title**: "When to Use [Product] for [Scenario]" or "[Product] for [Role]" - **Differentiate**: Unique workflows, pain points per scenario/persona ## Output Format - **Use case list** (scenarios/personas to cover) - **Per-page structure** (sections, messaging) - **Headline** options per segment - **Internal linking** plan (including parent solution if applicable) - **SEO** metadata ## Related Skills - **features-page-generator**: Features = what it does; use cases = when/how to use it; reference features via links, don't duplicate; see Content Differentiation above - **solutions-page-generator**: Solutions are industry/outcome-focused; use cases are scenario-focused; use cases can be sub-pages under solutions - **customer-stories-page-generator**: Case studies as proof on use case pages - **landing-page-generator**: Use case pages are a type of landing page; apply LP principles - **pricing-page-generator**: Use case pages link to pricing