wechat-content-creator

# WeChat Content Creator Create high-quality, high-eCPM WeChat public account articles that drive engagement and revenue. ## Core Principles ### High-Value Niches Only (高单价领域) Focus exclusively on these high-CPM niches: - **Legal rights (法律维权)**: Labor law, consumer rights, contract disputes - **Finance/Investment (理财投资)**: Savings, investing, financial planning - **Career development (职场提升)**: Workplace skills, salary negotiation, career growth - **Car ownership (汽车使用)**: Maintenance, buying guides, usage tips **Avoid**: Politics, entertainment, social unrest, sensitive topics ### Topic Selection Formula ``` Article Topic = Long-tail Keyword + Current Hot Topic ``` **Example**: - Keyword: "周末加班几倍工资" - Hot topic: Labor rights awareness - Article: "劳动仲裁员透露：这类加班费纠纷公司必输，但90%的人没去要" ## Writing Standards ### Article Specifications | Element | Standard | |---------|----------| | Word count | 1100-1300 characters | | Structure | SCQA + Emotional progression | | Paragraphs | 1-3 lines (mobile-friendly) | | Subheadings | Scenario-based, no "一/二/三" | | Ad slots | 30% and 70% positions | | Ending | Interactive question + Compliance statement | ### 8 Golden Opening Templates (8大黄金开头) 1. **Pain Point Hook (痛点描述)** - "你是不是也以为..." - Example: "你是不是也以为，年假只有干满一年才能休？" 2. **Story Hook (故事描写)** - Specific person + scenario - Example: "工作5年才懂：年假根本不是按入职算的" 3. **Cognitive Dissonance (颠覆认知)** - Challenge common beliefs - Example: "月薪5000存不下钱，真的不是因为你赚得少" 4. **Scene Setting (场景演绎)** - Specific situation entry - Example: "工资到账第一件事做对了，一年多存2万" 5. **Data Impact (数据冲击)** - Shocking statistics - Example: "90%的人加班费都算错了" 6. **Personal Experience (个人经历)** - "I discovered after X years..." - Example: "我算了3遍才发现公司少给了一半" 7. **Suspense Question (悬念提问)** - Curiosity-inducing question - Example: "劳动仲裁员透露：这类加班费纠纷公司必输，但90%的人没去要" 8. **Contrast (对比反差)** - Before/after comparison - Example: "月薪5000和月薪30000，储蓄率差距不到1%" ### Title Formula ``` Title = Pain Point/Hook + Specific Number + Benefit/Curiosity ``` **High-performing title patterns:** - "X%的人[action]错了，[consequence]" - "[Authority]透露：[insider knowledge]" - "[Action]做对了，[benefit]" - "[Common misconception]？[reality]" **Elements to include:** - Specific numbers (90%, 5 days, 20,000) - Pain points (白白少休、没去要) - Authority (央行数据显示、劳动仲裁员透露) - Clear benefits (一年多存2万) ## Content Requirements ### Real Data Only **Prohibited:** - Fictional cases ("我朋友小张") - Fabricated policies ("2026年新规定") - Made-up statistics **Required sources:** - Government documents (《职工带薪年休假条例》) - Industry reports (央行城镇储户调查报告) - Official statistics (劳动仲裁委数据) - Authoritative research (《中国居民储蓄行为研究报告》) ### Long-tail Keyword Integration **Characteristics:** - ≥7 Chinese characters - Question-based (怎么/如何/怎么办) - Natural placement (not forced) **Keyword categories:** **Career/Legal:** - 年假怎么算、试用期有年假吗 - 周末加班几倍工资、加班费怎么计算 - 劳动仲裁流程、加班费证据、离职补偿 **Finance:** - 365天存钱法、52周存钱法 - 拿铁因子是什么、货币基金怎么买 - 指数基金定投、副业技能学习 - 工资理财方法、月光族存钱 **Car:** - 新车磨合期注意事项 - 汽车保养周期表、油耗怎么算 - 车险怎么买划算、二手车检测 ## Article Structure (SCQA) **S - Situation (情境)** - Set the scene with relatable context - Use data or common experience **C - Conflict (冲突)** - Reveal the problem or misconception - Create tension **Q - Question (问题)** - Pose the central question - Make reader want to know the answer **A - Answer (答案)** - Provide 3-5 practical methods/insights - Each with specific implementation ## Formatting Guidelines ### Mobile-First Layout - Font: System default sans-serif - Body text: 16px - Subheadings: 18px bold - Line height: 1.8 - Paragraph spacing: 8-15px - Text color: #333333 ### Subheading Style Use descriptive scenarios, not numbered sections: ❌ Bad: "一、年假计算方法" ✅ Good: "先算清楚你有几天年假" ❌ Bad: "二、存钱技巧" ✅ Good: "工资到账先转走，这叫'先存后花'" ### Compliance Statement Always end with: ``` 你今年[topic相关]? 欢迎在评论区聊聊。 本文为个人经验与观点分享，仅供参考。 ``` ## Workflow 1. **Topic Selection**: Long-tail keyword + Hot topic 2. **Title Creation**: Apply 8 templates, include numbers + hook 3. **Outline**: SCQA structure with 3-5 main points 4. **Writing**: Real data only, natural keyword placement 5. **Formatting**: Mobile-optimized paragraphs 6. **Review**: Fact-check, compliance check 7. **Publishing**: Upload cover, post to draft ## High-Value Content Examples ### Legal Rights (High CPM) - Labor law rights (overtime, annual leave, termination) - Consumer protection - Contract disputes ### Finance (High CPM) - Savings strategies for different income levels - Investment basics (index funds, money market) - Side income development ### Career (Medium-High CPM) - Salary negotiation tactics - Workplace efficiency - Skill development paths ### Car (Medium CPM) - Purchase decision guides - Maintenance schedules - Cost optimization ## Quality Checklist Before publishing, verify: - [ ] 1100-1300 characters - [ ] Strong hook in first sentence - [ ] SCQA structure followed - [ ] Real data with sources cited - [ ] Long-tail keywords naturally integrated - [ ] High-value niche content - [ ] Mobile-friendly formatting - [ ] Interactive question at end - [ ] Compliance statement included - [ ] No fictional cases or fabricated policies