youtube-ads

# Paid Ads: YouTube Ads Guides YouTube advertising: TrueView, Bumper, and Discovery (in-feed) formats. Use this skill when planning or optimizing YouTube ad campaigns. For Google Search/Display/PMax, see **google-ads**. For organic YouTube optimization, see **youtube-seo**. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience). Identify: 1. **Goal**: Awareness, consideration, conversion 2. **Budget**: Bumper cheaper; TrueView for scale 3. **Creative**: Existing video or net-new ## Ad Formats | Format | Length | Skippable | Best For | |--------|--------|-----------|----------| | **TrueView Skippable** | 12 sec+ | After 5 sec | Reach; large audiences | | **TrueView Non-skippable** | 15–20 sec | No | Full message; guaranteed view | | **TrueView for Action** | — | — | Conversions; CTA-focused | | **Bumper** | 6 sec or less | No | Brand awareness; memorable; lower cost | | **Discovery (In-Feed)** | Thumbnail + text | — | Search, related videos, homepage; interest targeting | ## Format Selection | Goal | Format | |------|--------| | **Brand awareness** | Bumper | | **Website traffic** | TrueView | | **Conversions** | TrueView for Action | | **Interested audiences** | Discovery | ## Creative Guidelines - **Bumper**: Quick, memorable; brand message in 6 sec - **TrueView**: Hook in first 5 sec (skippable); deliver value before skip - **Discovery**: Thumbnail + headline; appears like organic video ## Output Format - **Format** recommendation - **Creative** specs (length, hook, CTA) - **Targeting** notes - **Pre-launch** checklist ## Related Skills - **google-ads**: Google Ads platform; YouTube runs through Google Ads - **youtube-seo**: Organic YouTube; video optimization - **video-marketing**: Video script, hook structure - **paid-ads-strategy**: When to use video ads; channel selection